View all photos for this campaign in the photo gallery
View all photos for this campaign in the photo gallery
Like humans, cows are strongly maternal beings who form close bonds with their young and must be pregnant or give birth to produce milk.
The milk and cheese we eat comes from an industry which relies on the confinement, mutilation and slaughter of cows who are killed at just a fraction of their natural lifespan.
Male bobby calves, like the one in this photo, are considered waste products to the dairy industry, due to their inability to produce milk. In Australia, as many as 400,000 bobby calves are separated from their mothers and slaughtered every year. Terrified and abandoned, they will be killed by blunt-force trauma if under 24 hours old, or by firearms, captive bolt guns or chemical euthanasia.
Female cows are artificially inseminated to produce milk and selectively bred in order to produce higher levels of milk than they would naturally? Modern dairy cows produce around 20-40L of milk per day while calves only drink 5-10L of milk per day. Dairy cows experience pain and discomfort throughout their lives due to large, swollen udders and related injuries. They are then killed at approximately 7 years old, often whilst pregnant.
A 2018 study from Oxford University published in ‘Science’ found that producing one glass of dairy milk every day for a year requires an amount of land the size of two tennis courts – 10 times more land than is needed to produce a glass of oat milk, and vastly more than soy or other plant-based milks.
But you can stop it… Take the pledge to stop consuming dairy today and take action to build a better world for all animals.
You can learn more about the reality of dairy via our online knowledgebase.
Here's what you can do:
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