News & Media > Editorials > Author Profile: Emma Håkansson

Emma Håkansson

Emma Håkansson is the founder and director of Willow Creative Co, a content creation and ethics consultancy agency working to make fashion kinder. Emma is a globally published writer, and has created campaigns for animal rights groups both exposing violence against animals and encouraging more compassionate choices.


  • The mass slaughter of protected native Australian crocodiles

    Mon 30 August 2021, 10:48pm

    How an industry has exploited false claims of species conservation for the sake of commerce.

  • 5 Myths About Animal Use in Fashion

    Fri 19 March 2021, 5:34pm

    The exploitation and slaughter of animals in the fashion industry is often over-looked. Let's bust some myths about the fashion industry and what it does to sentient, non-human beings.

  • 10 Ways You Can Help Animals This New Year

    Sat 30 January 2021, 1:23pm

    It's a new year, and there are plenty of ways you can make it one that is kinder to animals.

  • Is Veganism Only About Animals?

    Thu 12 November 2020, 2:57pm

    By definition, veganism can and should benefit animals, but also humans and the planet. What does this mean for our activism? What does this mean for non-human animals, and for...

  • About Wool and the Alternatives

    Thu 11 June 2020, 3:03pm

    A common misconception sees many of us believe that the wool industry is one that is harmless to sheep, completely different to the fur and leather industries. Unfortunately, this could...

  • Mother's Day: celebration or exploitation?

    Thu 7 May 2020, 9:42pm

    The way we celebrate motherhood is causing harm to humans, non-human animals and the environment.

  • What Is Intersectional Activism and Why Does it Matter?

    Fri 1 May 2020, 8:32pm

    If all oppression is linked, it means that the fight for animal liberation is utterly intertwined with the dismantling of oppressive constructs and ideology as a whole. If we can...

  • Racism During COVID-19 and to Justify Speciesism

    Wed 8 April 2020, 7:48pm

    As (mostly white) western people have become aware of the likely origins of COVID-19, racism has been spewed over Asian communities worldwide. But claiming that Chinese people are 'evil' or...

  • The Importance of Consistent Ethics in Fashion

    Sun 29 March 2020, 1:47pm

    Every day, consumers are becoming more aware of the cost of what they wear. Not the price tag, but the impact a garment has – on the people who made them,...